Marcas de moda sustent\u00e1vel: as marcas e a sustentabilidade social<\/a>“, publicando um artigo no mesmo tema.<\/p>\n\n\n\nE quais s\u00e3o as estrat\u00e9gias que a HALI Studio tem para tornar o seu impacto menor?<\/p>\n\n\n\n
S\u00f3 fa\u00e7o uma cole\u00e7\u00e3o anual, com pe\u00e7as adequadas \u00e0s diversas esta\u00e7\u00f5es, estando todas as pe\u00e7as dispon\u00edveis no website, reduzindo o incentivo ao consumo desenfreado. Ainda neste tema, n\u00e3o adiro a promo\u00e7\u00f5es de incentivo como \u00e0 Black Friday.<\/p>\n\n\n\n
Os materiais s\u00e3o cuidadosamente selecionados. \u201cMas usam materiais como poli\u00e9ster, como \u00e9 que isso \u00e9 sustent\u00e1vel?\u201d Utilizo materiais de deadstock, compro aqueles materiais que j\u00e1 n\u00e3o t\u00eam utilidade para as empresas e para as marcas. Estes materiais podem ter qualquer composi\u00e7\u00e3o, o objetivo \u00e9 impedir o desperd\u00edcio e que estes materiais sejam considerados lixo; para isso s\u00e3o escolhidos os materiais com quantidades mais pequenas, que t\u00eam menos probabilidade de ser comprados por outras marcas pequenas. \u00c9 por este motivo que as pe\u00e7as HALI Studio s\u00e3o muito limitadas.<\/p>\n\n\n\n
Al\u00e9m dos materiais de deadstock, utilizo algod\u00e3o org\u00e2nico (nas t-shirts, sweats e cal\u00e7as desportivas) e linho certificado. As etiquetas utilizadas s\u00e3o de algod\u00e3o, sem tingimento (a de marca) e de poli\u00e9ster reciclado (a de composi\u00e7\u00e3o).<\/p>\n\n\n\n
Tenho muita aten\u00e7\u00e3o aos restantes materiais, que n\u00e3o s\u00e3o t\u00eaxteis, como fechos e bot\u00f5es. Al\u00e9m de serem de fornecedores portugueses, aposto na inova\u00e7\u00e3o, escolhendo bot\u00f5es diferentes e interessantes neste \u00e2mbito, como bot\u00f5es de poli\u00e9ster reciclado ou de algod\u00e3o reciclado, ou at\u00e9 de subprodutos da ind\u00fastria alimentar.<\/p>\n\n\n\n
Aconselho sempre que as pe\u00e7as sejam lavadas com recurso a um saco de reten\u00e7\u00e3o de microfibras.<\/p>\n\n\n\n
As tote bags s\u00e3o o \u00fanico produto que n\u00e3o \u00e9 100% produzido em Portugal, sendo que o saco \u00e9 confecionado na China e estampado em Portugal. E como garanto que o saco \u00e9 confecionado dentro dos padr\u00f5es da HALI Studio? Aposto na compra de materiais e produtos certificados, de forma a termos controlo nos padr\u00f5es de produ\u00e7\u00e3o. Assim, as tote bags s\u00e3o certificadas e produzidas em algod\u00e3o org\u00e2nico.<\/p>\n\n\n\n
Mas a sustentabilidade n\u00e3o \u00e9 s\u00f3 produ\u00e7\u00e3o, \u00e9 mais do que isso. \u00c9 a estrat\u00e9gia de design, onde aposto na cria\u00e7\u00e3o de produtos o mais vers\u00e1teis poss\u00edveis e intemporais, n\u00e3o s\u00e3o seguidas \u201cmodas e tend\u00eancias\u201d. \u00c9 roupa feita para durar, seja na qualidade do produto, seja no design do mesmo.<\/p>\n\n\n\n
Sobre a comunica\u00e7\u00e3o, a HALI Studio pretende ser, tamb\u00e9m, um espa\u00e7o de informa\u00e7\u00e3o sobre a ind\u00fastria, produ\u00e7\u00e3o t\u00eaxtil e sobre moda sustent\u00e1vel.<\/p>\n\n\n\n
A HALI Studio \u00e9 100% sustent\u00e1vel? Claro que n\u00e3o! Mas tamb\u00e9m, o que \u00e9 ser 100% sustent\u00e1vel? Todos os dias h\u00e1 novos desafios e h\u00e1 coisas que quero fazer melhor. O objetivo \u00e9 ser todos os dias um pouco mais sustent\u00e1vel!<\/p>\n\n\n\n
In\u00eas<\/p>","protected":false},"excerpt":{"rendered":"
A sustentabilidade sempre foi um tema importante na minha vida, mas quando comecei a estudar na universidade, no curso de Design de Moda, ainda n\u00e3o tinha consci\u00eancia ambiental e social naquilo que se relacionava com a moda. N\u00e3o sei se \u00e9 normal, se \u00e9 uma \u00e1rea f\u00e1cil de ignorar quando pensamos num estilo de vida […]<\/p>","protected":false},"author":1,"featured_media":3301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
A HALI Studio \u00e9 uma marca sustent\u00e1vel? - Hali Studio - ethical and sustainable fashion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hali-studio.pt\/pt\/a-hali-studio-e-uma-marca-sustentavel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A HALI Studio \u00e9 uma marca sustent\u00e1vel? - Hali Studio - ethical and sustainable fashion\" \/>\n<meta property=\"og:description\" content=\"A sustentabilidade sempre foi um tema importante na minha vida, mas quando comecei a estudar na universidade, no curso de Design de Moda, ainda n\u00e3o tinha consci\u00eancia ambiental e social naquilo que se relacionava com a moda. 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